Your clinic’s reputation can make or break your ability to find and onboard new therapists into your practice. That’s why it’s critical to the success of your facility to take steps to protect your reputation in the industry, and within your community. Consider the following statistics from a recent survey of American workers:
- 76 percent of those surveyed reported they would be unlikely to leave their current job to accept a job offer from a company with a bad reputation. In contrast, 93 percent said they would leave their current job for a company with a good reputation.
- In order to accept a job offer at a company with a bad reputation, male candidates reported they would require an average 53 percent increase in salary offered. Female candidates required an average 60 percent salary increase.
- Of those surveyed, 72 percent reported it’s important to work for a CEO that is active in corporate responsibility and/or environmental issues.
Key takeaways are these: a poor reputation may cost you more than you think. The Reputation Institute, which specializes in monitoring business reputations, claims that companies with good reputations are 15x more likely to attract new talent. So what are the most important qualities of therapy clinics with good reputations? And what can you do to maintain yours?
Key features of a good rehabilitation facility’s reputation
Today’s workers are in search of more than just a good salary. To compete with other clinics and be viewed as a great place to work, you’ll need the following:
- An interesting “why” statement. People love stories. What is the story behind your clinic, and what drives you to help others and the community? You’ll want to share your story, as well as information about your leadership team, wherever you can (such as your website and social media pages).
- An attractive website. Whether you like it or not, a therapist’s first impression of your facility will most likely be a quick overview of your website. Nowadays, most therapists begin their job search online. A modern, easy-to-navigate site with plenty of photos is important. You should also include team member bios and your “why” story, so would-be employees can get to know you better.
- A strong social media presence. Social media sites, such as Facebook, Linked In and Twitter, communicate what topics and stories are important to your company. Make sure that you are living out your company mission and vision in these spaces, as well as in person.
- Community and charity involvement. To many of today’s workers, it’s important to work for companies that are altruistic and involved in making the world a better place. You can strengthen your clinic’s reputation through involvement in any number of charity, fundraising or environmental events and organizations — either local or nationwide. Also, taking steps to make your office “go green” through recycling and energy conservation practices is a practical way to attract employees who value sustainability.
- Promotion of your company culture in your job postings. Are your job descriptions engaging, or do they sound as if a law office has written them? When trying to attract staff to your company, write job posts that are clear, easy-to-understand and interesting and Include information about your company culture and job perks.
- A comfortable, attractive work environment. Keeping your clinic well-maintained and up-to-date is an important part of its reputation. Decorate with attractive colors and décor, and be sure all your equipment is well maintained and cutting edge.
What’s your reputation?
The first step in maintaining a good reputation is to begin monitoring what people are saying about your company. Here are a number of online reputation monitoring tools that make this easy. Next, create a strategy for repairing mistakes and pro-actively becoming a great company. Finally, maintain your great reputation with promotion of the positive things that are happening in your facility. As you follow these steps, new talent will soon be walking through your front door!
Are you in search of new staff?
myPTsolutions can help. We’re a staffing agency run by therapists, so we understand what you’re looking for in your specific rehabilitation setting. We’ll work with you to help you find new talent based on your facility’s culture and your staffing requirements. To learn more, contact us today.