Retaining physical therapists in this increasingly competitive market is becoming a considerable challenge. However, it is the key to creating a successful physical therapy practice. Strategies for employee retention create an enjoyable and rewarding workplace that encourages therapists to provide quality service to clients. Here are excellent ways to retain your top talent.
A competitive salary is one of the first things you can offer to keep top talent in this employee-driven market. Understand the current national average for a physical therapist and local salary offerings. With your salary offering, consider a performance-based initiative that promotes employee retention and high-quality treatment. Consider revenue sharing and other compensation models as well. You want to ensure your therapists are compensated based on their value.
Another powerful inducement to drive employee retention is an attractive benefits package. Many employees stay with their employers due to the benefits package they are receiving. Therapists now expect health, dental and vision benefits and a 401(k) plan. Beyond the basics, many professionals seek wellness benefits, including mental health resources, gym memberships, and pet health benefits. The payback of student loans or footing the bill for continuing education is also popular with professionals. It is worthwhile to invest in these benefits to keep your current staff.
A competitive salary and an exceptional benefits package will get employees in the door. However, long-term retention might depend on the presence or absence of a positive workplace culture. Perhaps you have a stressful clinic? This environment can break an employee’s decision to stay with you while impacting the quality of services you offer patients.
Consider developing a feedback system to address areas of concern. You can then use the details to establish relationships with staff members to encourage their satisfaction while making work more comfortable. Of course, small gestures like an open door policy, being transparent on company goals, and celebrating individual and team accomplishments help to develop a strong culture.
Be flexible with scheduling. Try to provide time for your therapists to document, market to their patients or perform follow-ups within the workday. It can prevent burning out, promote productivity and increase retention.
Provide Growth Opportunities
Many therapists desire clinical training and continuing education. Mentorship programs for new clinicians help to make these clinicians feel valued as they set your practice up for long-term success. Many practices now offer in-house residency programs, which is attractive for clinicians seeking specialty certifications. Uplevel your staff’s skill sets, and it will improve the quality of care they provide while giving them confidence. This confidence is crucial for increasing staff retention.
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