As a physical therapist, you know that there is plenty of general therapy work. However, you might want to take your career further and focus on one area of interest. Perhaps there is an area of physical therapy that you particularly enjoy, or there is a favorite type of patient. Maybe you are still in school and weighing your options.
Physical therapy is a rewarding career that is continuously expanding. It has branches of specialties and subspecialties, including orthopedics, cardiovascular, women’s health, pediatrics, geriatrics, neurology, sports physical therapy, and clinical electrophysiology. Finding your niche can be challenging and exciting. Here are some suggestions.
Here is an exciting way to find your niche! A traveling therapist career allows you to explore different practice locales, practice settings, and specialties. If a specialty assignment does not work out, do not worry. When the term is over, you can try something different. You also get the benefit of specific work experience. Remember that maintaining good communication with your recruiter to address your needs and expectations is vital.
Ask someone at your facility if you have a mentorship program. You can even ask an experienced coworker for professional mentoring. A mentor takes experience to another level. Online learning makes building skills and finding mentors easy with blogs, podcasts, discussions, and social media.
Show Your Passion
Select a niche for which you have passion. You will find you are intimately familiar with the community and can provide a service you know is needed. Establish yourself as a pillar of the community. Form relationships with other providers in your niche and non-healthcare service providers with similar ideal customers. Let your passion show, and establish yourself as a thought leader.
Be a Thought Leader
For success, establish yourself as a thought leader. Become a trusted resource for valuable information and expert advice. How? Start a blog, maintain active social media channels, send regular email newsletters, and host classes and workshops that have value for your ideal patients. Community events are also a fantastic way to draw potential clients to your clinic.
It would help if you chose publications, websites, and other advertising vehicles to put you in front of the people needing the niche services you offer. Most potential clients will be doing some form of online research before they select a therapist, which means you need to have an online presence they can find. Use physical therapy software.
If you find your niche, get certified. You must find the time around your hectic work schedule if you are a working therapist. Check with board-specific specialties on how to register and what requirements are needed. Ask your facility if they reimburse certification and education expenses.
If you are a physical therapist seeking a change of pace and a rewarding therapy opportunity, let myPTsolutions help you find it!
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